In 1990, as media artists and
scientists met to form the nonprofit organization, the "Bonn
Development Workshop of Computer Media" (BEC), and to present their
goals to the public through festivals, installations, theater productions, workshops and
concerts, they were the controversial avant-garde of an alliance between artistic and
technical creativity that is nowadays accepted as a matter of course.
Interdisciplinary work between creative minds from research, industry, education and the artistic world has come to be considered necessary, and there is a broad public interest in artistic work and development in the area of extended media technologies.
For the younger generation it goes without saying, that
multimedia creativity and media communications represent fundamental cultural techniques
in the global network of areas of communication. Increasingly, our society bears a
significant responsibility to impart competence in dealing with new media.
In the context of the BEC's Worldwide EXPO 2000 Project Animax, the concept of multimedia in the setting of Multimedia Theater has been broadened: Here, multimedia means: The organization of all of the modes of communication that concern human perception and orientation in a real environment and the realization of a multimodal feedback.
At the point when computer media move beyond the reproduction, combination and miniaturization of already existing media and become totally new tools in their own right, the aesthetics, in the context of artistic creativity, of the works that arise from the basis of extended media techniques has to be called into question. Norbert Bolz ("Visual Addiction - on the Alteration of Visual Perception") states the following: "Aesthetics no longer orients itself to the arts, but to communication. And at that moment when it is no longer to be understood as a historical theory of the arts, aesthetics can become a guiding science: Theory of Perception through Media."
Dr. Bodo Lensch.